Marketing is about hypothesis testing, making mistakes, fire in the heart and just a little bit of creativity.

manifesto

Flyx marketing

All marketing campaigns
are the same... Or are they?

Emotion

Audience

Traffic

Creative

Feedback

But then why do companies still make mistakes and drain budgets?

Because the devil is in the details.

Simple? Simple.

Find what works and use it. How?

A solid ad strategy is a mix of creativity, offers, and traffic aimed at a specific audience. If testing shows that your combo is sparking interest, keep the traffic flowing until it stops working.

Drop in Interest? Shake Up Your Game

If you notice views and sales dipping, it’s time to test a new strategy. For example, if direct product ads aren’t cutting it, maybe it’s time to shine the spotlight on an ambassador who’s loosely tied to your product.

Not only see, but Hear & Feel

Online banner ads are great for addressing existing needs. But who’s creating those needs in the first place? Think about how the media and bloggers shape public opinion.

Not all influence is good, but authority never fails

Don’t pick influencers or brand ambassadors based on what you think they represent—know what they mean to their audience. You’re buying into their audience, not just the influencer. For that, go back to step 1.

Walk the Talk, Live Your Values

Start with yourself. If your brand talks about the importance of the environment, show the public how you sort waste in your office. And make sure to get as much attention for it as possible.

一些中文的东西 -
wait, whaaat?

Be clear—make sure your audience gets what you’re saying. Only simple, resonant messages truly connect with people.

Never stick to one strategy—marketing is constantly evolving, and so should you. Master the art of adaptation! Keep 10% of your resources for exploring new platforms, trends, and testing hypotheses.

Test Different Channels and Tools

Work to scale,
not scale to work

If you’ve found a winning niche, creative, or campaign, it’s time to scale. Because if you’re not expanding your successful campaign, someone else will.

We know how
to make adverts go viral

An advert goes viral when people start commenting and parodying it. And this happens only when you hit the audience's expectations and evoke an emotional response.